{"id":665,"date":"2021-03-09T20:55:00","date_gmt":"2021-03-09T20:55:00","guid":{"rendered":"https:\/\/turacktest.com\/?p=665"},"modified":"2022-07-14T18:44:53","modified_gmt":"2022-07-14T18:44:53","slug":"the-death-of-canvassing-is-imminent","status":"publish","type":"post","link":"https:\/\/zeromarketingwaste.com\/the-death-of-canvassing-is-imminent\/","title":{"rendered":"The Death of Canvassing is Imminent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"665\" data-post-id=\"665\" data-obj-id=\"665\" class=\"elementor elementor-665 dce-elementor-post-665\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aeb158b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aeb158b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8915fb\" data-id=\"a8915fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dba19c elementor-widget elementor-widget-heading\" data-id=\"6dba19c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Death of Canvassing is Imminent <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a6613 elementor-widget elementor-widget-post-info\" data-id=\"d6a6613\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/zeromarketingwaste.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/zeromarketingwaste.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa42ae4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/2021\/03\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a12dc6 elementor-widget elementor-widget-text-editor\" data-id=\"2a12dc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong class=\"x-el x-el-span c2-5e c2-5f c2-3 c2-82 c2-5m c2-34 c2-83\"><img decoding=\"async\" class=\"size-medium wp-image-666 alignright\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/08\/canvassing-225x300.png?resize=225%2C300&#038;ssl=1\" alt=\"\" width=\"225\" height=\"300\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/08\/canvassing.png?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/08\/canvassing.png?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/08\/canvassing.png?w=1064&amp;ssl=1 1064w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>We predict (and actually encourage) the Death of Canvassing for Leads<\/strong><\/p><p>There\u2019s a smarter, less costly, more effective solution<\/p><p>Are you still using a flip phone to run your business? Are you still sitting down to watch TV only when shows are broadcast? Are you still listening to your music on cassettes\/CDs?<\/p><p>Then why are you still canvassing for leads?<\/p><p><u class=\"x-el x-el-span c2-5e c2-5f c2-3 c2-82 c2-5m c2-5j c2-83 c2-86\">Social selling is the new physical canvassing<\/u><\/p><p>Social Selling is not only the future\u2014it\u2019s here now and you need to learn to harness all it has to offer a home improvement services provider.<\/p><p>Irrespective of the current pandemic and the growing heightened focus on personal safety, many homeowners see a knock at their door as an annoyance and to many it is not welcome. For years now people have become much more reluctant to greet strangers at their front door.\u00a0<\/p><p>And even if you\u2019re able to get a homeowner to talk to you on their property, the most likely thing they\u2019ll do once the door closes (if they\u2019re interested in the services you provide) is to check out your digital presence (website) and see what kind of reviews your business has earned.\u00a0<\/p><p><u class=\"x-el x-el-span c2-5e c2-5f c2-3 c2-82 c2-5m c2-5j c2-83 c2-86\">The pitfalls of physical canvassing for leads<\/u><\/p><p>Your company\u2019s brand is only as strong, impactful and valued by customers as the last interaction someone experienced with it. Canvassing for leads is a highly intrusive, expensive way to go about potentially <em class=\"x-el x-el-span c2-5e c2-5f c2-3 c2-82 c2-5m c2-5j c2-83 c2-84\">finding\u00a0<\/em>qualified customers.<\/p><p>Unless you&#8211;the owner of the business&#8211;is actually doing the canvassing, you don\u2019t have much control over how your company is being represented by canvassers. They are notoriously nomadic. Their appearance and demeanor in front of prospects are out of your control. They usually have little training and\/or knowledge of your offering and how it stands apart from competitors. And who knows what lies in their backgrounds? The lasting effect on your brand from a bad experience by a canvasser can have negative connotations for you and the entire home improvement sector for years to come.\u00a0<\/p><p><u class=\"x-el x-el-span c2-5e c2-5f c2-3 c2-82 c2-5m c2-5j c2-83 c2-86\">Social Selling \u2013 Hit Your Target Every Time<\/u><\/p><p>Here are few statistics to consider:<\/p><p>\u00b7 81% of homeowners research online before making contact with a provider<\/p><p>\u00b7 An average of 10 reviews are read per inquiry<\/p><p>\u00b7 Customers require an average of 7 interactions before being \u201csales ready\u201d<\/p><p>\u00b7 88% of customers trust online reviews; and\u00a0<\/p><p>\u00b7 57% of customers will not work with a business with less than a 4-star average<\/p><p>At OneLeg, we detest marketing wastage.<\/p><p>Social Selling is all about finding your potential customers where they exist\u2014in order to zero-in on the demographics you seek in future customers, and thus limit marketing waste.\u00a0<\/p><p>Your attention needs to be on cultivating social media sites and investing your marketing efforts\u00a0<\/p><p>on the social media platforms where people spend their time and trust to give them feedback on service providers. While some businesses see this as \u201cfree advertising\u201d, it is anything but when done correctly.\u00a0<\/p><p>You must invest time and effort to make sure satisfied customers are posting reviews and ensuring customers with issues are contacting you to address concerns prior to airing their grievances for all to see. You also need to be cultivating good will, community involvement and sharing tips and information on how homeowners can make simple fixes on their own. \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Death of Canvassing is Imminent We predict (and actually encourage) the Death of Canvassing for Leads There\u2019s a smarter, less costly, more effective solution Are you still using a flip phone to run your business? Are you still sitting down to watch TV only when shows are broadcast? Are you still listening to your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3667,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Death of Canvassing is Imminent - OneLeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromarketingwaste.com\/the-death-of-canvassing-is-imminent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Death of Canvassing is Imminent - OneLeg\" \/>\n<meta property=\"og:description\" content=\"The Death of Canvassing is Imminent We predict (and actually encourage) the Death of Canvassing for Leads There\u2019s a smarter, less costly, more effective solution Are you still using a flip phone to run your business? 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