{"id":1566,"date":"2021-12-16T17:24:07","date_gmt":"2021-12-16T17:24:07","guid":{"rendered":"https:\/\/zeronarketistg.wpengine.com\/?p=1566"},"modified":"2022-07-14T18:32:10","modified_gmt":"2022-07-14T18:32:10","slug":"2022-marketing-plan","status":"publish","type":"post","link":"https:\/\/zeromarketingwaste.com\/2022-marketing-plan\/","title":{"rendered":"2022 Marketing Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1566\" data-post-id=\"1566\" data-obj-id=\"1566\" class=\"elementor elementor-1566 dce-elementor-post-1566\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-overlay-color=\"#000000\" data-dce-background-image-url=\"https:\/\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e92063d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e92063d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f503c9c\" data-id=\"f503c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b420015 elementor-widget elementor-widget-heading\" data-id=\"b420015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Five steps to designing a flexible, working marketing plan for 2022<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd4f8d elementor-widget elementor-widget-text-editor\" data-id=\"2bd4f8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc6cf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc6cf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b253744\" data-id=\"b253744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33f920b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f920b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d50e79\" data-id=\"4d50e79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1b62e elementor-widget elementor-widget-text-editor\" data-id=\"0b1b62e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>It\u2019s almost 2022. Do you have your marketing plan ready?<\/h3><p>If not, we have put together a basic toolkit that will allow you to define your goals for 2022, who you are going to market to and how you are going to market to them. As an added bonus, we have thrown in a tool to help you develop your positioning as a brand or service.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-abf5b04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abf5b04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1f74c7\" data-id=\"a1f74c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c435641 elementor-widget elementor-widget-template\" data-id=\"c435641\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data--id=\"0\" data-obj-id=\"0\" data-elementor-id=\"1572\" data-post-id=\"1566\" data-obj-id=\"1566\" class=\"elementor elementor-1572 dce-elementor-post-1566 e--0\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda2e79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab38574\" data-id=\"ab38574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d55a44 elementor-widget elementor-widget-heading\" data-id=\"7d55a44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the Free Marketing Worksheet, Just Enter Your Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac8e3 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"cdac8e3\" data-element_type=\"widget\" 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class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea60a1b\" data-id=\"ea60a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7a8920 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a7a8920\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg?fit=800%2C450&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/12\/OneLeg-Comms-Planning-Tools-v2-Cover.jpg?resize=768%2C432&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2510063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2510063\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fca1a3\" data-id=\"4fca1a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8806969 elementor-widget elementor-widget-text-editor\" data-id=\"8806969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Not sure how to create your marketing plan for 2022? Below is a quick guide to developing a fail-proof approach to planning your marketing communications activities.<\/p><p>\u00a0<\/p><ol><li><u>Review 2021<\/u><\/li><\/ol><p>What did you do well? Which tactics gave you the most bang for your buck? What didn&#8217;t work so well? Did you meet your goals or did you come up short?<\/p><p>\u00a0<\/p><p>It&#8217;s important to review what you&#8217;ve already tried in marketing. This way you can stop wasting time and money on campaigns that don&#8217;t work and funnel your resources to more effective channels.<\/p><p>\u00a0<\/p><ol start=\"2\"><li><u>Align your activities to your business plan<\/u><\/li><\/ol><p>One of the biggest issues we see with clients is their marketing plan doesn\u2019t align to their business plan. What do we mean by this? Well, at its bare minimum, you should have a revenue goal as part of your business plan. Your marketing plan is going to help you figure out where the revenue is going to come from.<\/p><p>\u00a0<\/p><p>For example, your revenue for 2021 was $1MM and you had 100 contracts at $10,000 each. To secure those contracts, you had to generate 5,000 leads through $150,000 marketing spend. In order to generate $1.5MM, you then would need to generate 7,500 leads through $225,000 spend.<\/p><p>\u00a0<\/p><p>Knowing these numbers allows you to make decisions on channels and tactics.<\/p><p>\u00a0<\/p><ol start=\"3\"><li><u>Know your audience<\/u><\/li><\/ol><p>Marketing should revolve around your audience&#8217;s needs\u2014especially now when those needs and how audiences engage in brands is evolving rapidly. In planning for 2022, take the opportunity to review your key audiences and do not forget your employees. They might be the most important audience you have.<\/p><p>\u00a0<\/p><p>Be sure to pay close attention to each persona&#8217;s customer journey. Where do most of your paying customers find you? Stick with the most effective channels so you can optimize your marketing tactics based on what works. It&#8217;s ok to try something new, but make sure you base it on research.<\/p><p>\u00a0<\/p><p>If you want more in-depth audience insights, you can always engage an agency to do paid interviews with your most loyal and former customers. This can give you an added dimension of certainty about who your audience is and how they behave.<\/p><p>\u00a0<\/p><ol start=\"4\"><li><u>Set Goals<\/u><\/li><\/ol><p>After reviewing your 2021 plan, learning more about your audience and conducting a business review, it&#8217;s time to set goals for 2022 marketing.<\/p><p>\u00a0<\/p><p>Instead of choosing a vague goal like &#8220;I want to bring in more customers,&#8221; set SMART goals. SMART goals are designed to help you be specific about what you want to achieve, by whom, by when, and what the expected impact will be. This will make it much easier to understand if your marketing team is actually successful.<\/p><p>\u00a0<\/p><ol start=\"5\"><li><u>Outline Your Content and Tactics<\/u><\/li><\/ol><p>Lastly, what marketing tactics will support your SMART goals? For example, if you need to see a 20% lift in brand awareness by February 2022, which tactics will get you there most efficiently? Need more leads from Facebook? How are you going to do that? Organic posts or paid content?<\/p><p>\u00a0<\/p><p>Only you can choose the tactics that will work for your brand.<\/p><p>\u00a0<\/p><p>As we saw with 2020 and 2021, your marketing plans can change overnight. It&#8217;s ok to update the plan as things change. If you follow these five steps, you&#8217;ll lay the groundwork for a solid 2022 marketing plan so you aren&#8217;t wasting time and resources trying to figure things out as you go.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-203ee74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"203ee74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0e180b\" data-id=\"a0e180b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d72afd8 elementor-widget elementor-widget-template\" data-id=\"d72afd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data--id=\"0\" data-obj-id=\"0\" data-elementor-id=\"1572\" data-post-id=\"1566\" data-obj-id=\"1566\" class=\"elementor elementor-1572 dce-elementor-post-1566 e--0\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda2e79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab38574\" data-id=\"ab38574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d55a44 elementor-widget elementor-widget-heading\" data-id=\"7d55a44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the Free Marketing Worksheet, Just Enter Your Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac8e3 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"cdac8e3\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;dce_confirm_dialog_enabled&quot;:&quot;no&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;,&quot;label_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;field_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1572\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cdac8e3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"OneLeg\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_49ca993 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_49ca993\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Lf_anccAAAAAJtUsQLzbuZjAi7X8JkW4QYzcKwI\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Five steps to designing a flexible, working marketing plan for 2022 It\u2019s almost 2022. Do you have your marketing plan ready? If not, we have put together a basic toolkit that will allow you to define your goals for 2022, who you are going to market to and how you are going to market to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[31,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2022 Marketing Plan - OneLeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromarketingwaste.com\/2022-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Marketing Plan - OneLeg\" \/>\n<meta property=\"og:description\" content=\"Five steps to designing a flexible, working marketing plan for 2022 It\u2019s almost 2022. 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