{"id":1269,"date":"2021-10-28T19:55:19","date_gmt":"2021-10-28T19:55:19","guid":{"rendered":"https:\/\/zeronarketistg.wpengine.com\/?p=1269"},"modified":"2022-07-14T18:37:18","modified_gmt":"2022-07-14T18:37:18","slug":"how-moneyball-can-improve-your-marketing-efforts","status":"publish","type":"post","link":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/","title":{"rendered":"How Moneyball Can Improve Your Marketing Efforts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1269\" data-post-id=\"1269\" data-obj-id=\"1269\" class=\"elementor elementor-1269 dce-elementor-post-1269\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-overlay-color=\"#000000\" data-dce-background-image-url=\"https:\/\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/10\/moneyball.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e73b64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e73b64\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957aa99\" data-id=\"957aa99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d1b774 elementor-widget elementor-widget-heading\" data-id=\"5d1b774\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How Moneyball Can Improve Your Marketing Efforts<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dd923 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"92dd923\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/calendly.com\/1leg\/vicsun?month=2021-10\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Conversation With Our Team<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d453f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d453f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf544fd\" data-id=\"cf544fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ad42b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad42b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-638b550\" data-id=\"638b550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1b47f3 elementor-widget elementor-widget-text-editor\" data-id=\"d1b47f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It\u2019s late October and the World Series has the Astros and Braves vying for the title (not our collective favorite teams, but that\u2019s a different story).<\/p><p>You may have already seen where our own Vic Sun has referred to OneLeg\u2019s philosophy as being akin to Moneyball\u2014that\u2019s the nickname for Sabermetrics, which is the empirical analysis of baseball statistics that measure in-game activity. For more than a century, fans have been reading box scores and following batting averages and ERAs as a way to further try to understand and enjoy the sport.<\/p><p>While statistics have been a part of baseball since its inception, the premise of Moneyball is now often cited in business as a differentiator (and marketing efforts in particular).<\/p><p>In baseball, there\u2019s a statistic that defines a \u201cQuality Start\u201d &#8212; when a starting pitcher pitches at least six innings and allows three earned runs or fewer. The quality start statistic helps quantify results.<\/p><p>Ultimately, the statistic that matters most in business is sales, just as in baseball the goal is wins. But understanding how you get to sales\/wins is important, especially when you\u2019re reporting to a client or owner. Our contention is that it\u2019s about incremental improvements to each element of the campaign that leads to success.\u00a0<\/p><p>We get better, day-by-day, by making incremental improvements to the elements that make up our campaigns. What is the best time to run ads? What\u2019s the best time for posting to Facebook, Instagram or LinkedIn? Does content \u201cA\u201d work better than content \u201cB\u201d. We look at the data to tell us why, then we make the changes to improve the posts or ads. We continuously monitor and adjust these factors not only by looking at results, but also the elements that cause certain actions and reactions.<\/p><p>Can we improve results by one percent per day? This Moneyball philosophy lies at the heart of much of what we do. While we are a creative bunch, we also test the hell out of everything. This A\/B testing takes patience and focus. Not all business owners are comfortable with the approach. But, in case you don\u2019t have unlimited resources and personnel, it may be your best way forward. This tweaking and testing allows us to focus on incremental improvements, which lead to greater improvements overall.\u00a0<\/p><p>We know it\u2019s hard to not be solely focused on results and goals. But, you need to enjoy the small wins so that you do not get side-tracked. While your \u201cgoal\u201d may have been to set 10 appointments per day, you were able to grow from one to three per day in the last month. That\u2019s improvement that can be built on.<\/p><p>We believe it\u2019s a much better approach to obtain sustainable and consistent results. It&#8217;s good to have goals, but we think it&#8217;s marrying those goals with elements that you can improve upon and focus on and get those quick wins that lead to goals being achieved.<\/p><p>Continuous improvement is nothing new. The Kaizen concept of continuous improvement, helps define the Toyota brand. They engineer and test things for years and years before it is deemed acceptable for customers. We don\u2019t advocate taking years to test and re-test tactics, but looking for incremental improvement to the elements that go into a strategy ultimately pays off in the long run.<\/p><p>It really is about focusing at the element level and incremental improvement. As an example, Vic tells the story from his childhood when he was learning martial arts. He was a big Bruce Lee fan and even back then his Taekwondo coach would tell him he didn\u2019t need to learn 52 kicks\u2014just the three kicks that he could perfect. This made him a formidable opponent to larger foes who may have known way more kinds of kicks. \u201cYou look at the element that you can improve and then you just keep hitting on that,\u201d says Vic. \u00a0<\/p><p>This incremental improvement and focus on the elements you can continuously improve upon is at the heart of Moneyball, in both sports and marketing. Of course, these are not the only areas of focus when it comes to your marketing efforts, but it\u2019s a great place to start. Just like in baseball, we believe in statistics and how to use them to improve your marketing efforts.<\/p><p>Want to learn more about how OneLeg can put Moneyball to work for you and your business? Contact us <a href=\"https:\/\/zeromarketingwaste.com\/contact-us\/\">HERE<\/a> to start a conversation.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46029fe\" data-id=\"46029fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79bef5d elementor-widget elementor-widget-heading\" data-id=\"79bef5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign Up For <br>Tips & Tricks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0725e47 elementor-widget elementor-widget-template\" data-id=\"0725e47\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data--id=\"0\" data-obj-id=\"0\" data-elementor-id=\"1197\" data-post-id=\"1269\" data-obj-id=\"1269\" class=\"elementor elementor-1197 dce-elementor-post-1269 e--0\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-142c298 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"142c298\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ff936\" data-id=\"31ff936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b17f643 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"b17f643\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;dce_confirm_dialog_enabled&quot;:&quot;no&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;,&quot;label_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;field_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.7.7 - 20-09-2022 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons{-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.e-form__indicators{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;-ms-flex-wrap:nowrap;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators,.e-form__indicators__indicator{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.e-form__indicators__indicator{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-ms-flex-preferred-size:0;flex-basis:0;padding:0 var(--e-form-steps-divider-gap)}.e-form__indicators__indicator__progress{width:100%;position:relative;background-color:var(--e-form-steps-indicator-progress-background-color);border-radius:var(--e-form-steps-indicator-progress-border-radius);overflow:hidden}.e-form__indicators__indicator__progress__meter{width:var(--e-form-steps-indicator-progress-meter-width,0);height:var(--e-form-steps-indicator-progress-height);line-height:var(--e-form-steps-indicator-progress-height);padding-right:15px;border-radius:var(--e-form-steps-indicator-progress-border-radius);background-color:var(--e-form-steps-indicator-progress-color);color:var(--e-form-steps-indicator-progress-meter-color);text-align:right;-webkit-transition:width .1s linear;-o-transition:width .1s linear;transition:width .1s linear}.e-form__indicators__indicator:first-child{padding-left:0}.e-form__indicators__indicator:last-child{padding-right:0}.e-form__indicators__indicator--state-inactive{color:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-inactive [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-inactive-secondary-color,#fff)}.e-form__indicators__indicator--state-inactive object,.e-form__indicators__indicator--state-inactive svg{fill:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-active{color:var(--e-form-steps-indicator-active-primary-color,#39b54a);border-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active object,.e-form__indicators__indicator--state-active svg{fill:var(--e-form-steps-indicator-active-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed{color:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator--state-completed [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator__label{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator--shape-none{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a);background-color:initial}.e-form__indicators__indicator--state-completed object,.e-form__indicators__indicator--state-completed svg{fill:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator__icon{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);font-size:var(--e-form-steps-indicator-icon-size);border-width:1px;border-style:solid;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;overflow:hidden;margin-bottom:10px}.e-form__indicators__indicator__icon img,.e-form__indicators__indicator__icon object,.e-form__indicators__indicator__icon svg{width:var(--e-form-steps-indicator-icon-size);height:auto}.e-form__indicators__indicator__icon .e-font-icon-svg{height:1em}.e-form__indicators__indicator__number{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);border-width:1px;border-style:solid;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-bottom:10px}.e-form__indicators__indicator--shape-circle{border-radius:50%}.e-form__indicators__indicator--shape-square{border-radius:0}.e-form__indicators__indicator--shape-rounded{border-radius:5px}.e-form__indicators__indicator--shape-none{border:0}.e-form__indicators__indicator__label{text-align:center}.e-form__indicators__indicator__separator{width:100%;height:var(--e-form-steps-divider-width);background-color:#c2cbd2}.e-form__indicators--type-icon,.e-form__indicators--type-icon_text,.e-form__indicators--type-number,.e-form__indicators--type-number_text{-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}.e-form__indicators--type-icon .e-form__indicators__indicator__separator,.e-form__indicators--type-icon_text .e-form__indicators__indicator__separator,.e-form__indicators--type-number .e-form__indicators__indicator__separator,.e-form__indicators--type-number_text .e-form__indicators__indicator__separator{margin-top:calc(var(--e-form-steps-indicator-padding, 30px) \/ 2 - var(--e-form-steps-divider-width, 1px) \/ 2)}.elementor-field-type-hidden{display:none}.elementor-field-type-html{display:inline-block}.elementor-login .elementor-lost-password,.elementor-login .elementor-remember-me{font-size:.85em}.elementor-field-type-recaptcha_v3 .elementor-field-label{display:none}.elementor-field-type-recaptcha_v3 .grecaptcha-badge{z-index:1}.elementor-button .elementor-form-spinner{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3}.elementor-form .elementor-button>span{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-form .elementor-button .elementor-button-text{white-space:normal;-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0}.elementor-form .elementor-button svg{height:auto}.elementor-form .elementor-button .e-font-icon-svg{height:1em}.elementor-select-wrapper .select-caret-down-wrapper{position:absolute;top:50%;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);inset-inline-end:10px;pointer-events:none;font-size:11px}.elementor-select-wrapper .select-caret-down-wrapper svg{display:unset;width:1em;aspect-ratio:unset;fill:currentColor}.elementor-select-wrapper .select-caret-down-wrapper i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1197\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b17f643\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"OneLeg\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_618cd50 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_618cd50\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Lf_anccAAAAAJtUsQLzbuZjAi7X8JkW4QYzcKwI\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Submit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b6a57 elementor-widget elementor-widget-heading\" data-id=\"c3b6a57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Others Who Read This Also Liked....<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67adf14 elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"67adf14\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\n\t\t<h5>Recent Posts<\/h5>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/why-ths-is-possible\/\">why ths is possible<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/test\/\">test<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/is-the-one-call-close-dying-or-thriving-in-home-improvement\/\">Is The One-Call Close Dying \u2013 or Thriving \u2013 in Home Improvement?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/increase-agent-conversion\/\">Increase Agent Conversion<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/zeromarketingwaste.com\/oneleg-up-serious-vs-curious\/\">OneLeg Up: Serious vs Curious<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e570e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e570e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52ac24e\" data-id=\"52ac24e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Moneyball Can Improve Your Marketing Efforts Schedule a Conversation With Our Team It\u2019s late October and the World Series has the Astros and Braves vying for the title (not our collective favorite teams, but that\u2019s a different story). You may have already seen where our own Vic Sun has referred to OneLeg\u2019s philosophy as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[19,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Moneyball Can Improve Your Marketing Efforts - OneLeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Moneyball Can Improve Your Marketing Efforts - OneLeg\" \/>\n<meta property=\"og:description\" content=\"How Moneyball Can Improve Your Marketing Efforts Schedule a Conversation With Our Team It\u2019s late October and the World Series has the Astros and Braves vying for the title (not our collective favorite teams, but that\u2019s a different story). You may have already seen where our own Vic Sun has referred to OneLeg\u2019s philosophy as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"OneLeg\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T19:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T18:37:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/thum_HOW-MONEYBALL-CAN-IMPROVE-YOUR-MAKETING-EFFORTS-THUMBNAIL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"chuckturack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chuckturack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\"},\"author\":{\"name\":\"chuckturack\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/dca7988638492f3e33ea072a537cd1c8\"},\"headline\":\"How Moneyball Can Improve Your Marketing Efforts\",\"datePublished\":\"2021-10-28T19:55:19+00:00\",\"dateModified\":\"2022-07-14T18:37:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\"},\"wordCount\":788,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/#organization\"},\"articleSection\":[\"Lead Quality\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\",\"url\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\",\"name\":\"How Moneyball Can Improve Your Marketing Efforts - OneLeg\",\"isPartOf\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/#website\"},\"datePublished\":\"2021-10-28T19:55:19+00:00\",\"dateModified\":\"2022-07-14T18:37:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeromarketingwaste.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Moneyball Can Improve Your Marketing Efforts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#website\",\"url\":\"https:\/\/zeromarketingwaste.com\/\",\"name\":\"OneLeg\",\"description\":\"How Effective Is Your Customer Experience?\",\"publisher\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeromarketingwaste.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#organization\",\"name\":\"OneLeg\",\"url\":\"https:\/\/zeromarketingwaste.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/06\/Logo.png?fit=186%2C114&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/06\/Logo.png?fit=186%2C114&ssl=1\",\"width\":186,\"height\":114,\"caption\":\"OneLeg\"},\"image\":{\"@id\":\"https:\/\/zeromarketingwaste.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/dca7988638492f3e33ea072a537cd1c8\",\"name\":\"chuckturack\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4985ee84e37ff8e51e0e70569bd172ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4985ee84e37ff8e51e0e70569bd172ee?s=96&d=mm&r=g\",\"caption\":\"chuckturack\"},\"url\":\"https:\/\/zeromarketingwaste.com\/author\/chuckturack\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Moneyball Can Improve Your Marketing Efforts - OneLeg","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/","og_locale":"en_US","og_type":"article","og_title":"How Moneyball Can Improve Your Marketing Efforts - OneLeg","og_description":"How Moneyball Can Improve Your Marketing Efforts Schedule a Conversation With Our Team It\u2019s late October and the World Series has the Astros and Braves vying for the title (not our collective favorite teams, but that\u2019s a different story). You may have already seen where our own Vic Sun has referred to OneLeg\u2019s philosophy as [&hellip;]","og_url":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/","og_site_name":"OneLeg","article_published_time":"2021-10-28T19:55:19+00:00","article_modified_time":"2022-07-14T18:37:18+00:00","og_image":[{"width":1667,"height":1668,"url":"https:\/\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/thum_HOW-MONEYBALL-CAN-IMPROVE-YOUR-MAKETING-EFFORTS-THUMBNAIL.png","type":"image\/png"}],"author":"chuckturack","twitter_card":"summary_large_image","twitter_misc":{"Written by":"chuckturack","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#article","isPartOf":{"@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/"},"author":{"name":"chuckturack","@id":"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/dca7988638492f3e33ea072a537cd1c8"},"headline":"How Moneyball Can Improve Your Marketing Efforts","datePublished":"2021-10-28T19:55:19+00:00","dateModified":"2022-07-14T18:37:18+00:00","mainEntityOfPage":{"@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/"},"wordCount":788,"commentCount":0,"publisher":{"@id":"https:\/\/zeromarketingwaste.com\/#organization"},"articleSection":["Lead Quality","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/","url":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/","name":"How Moneyball Can Improve Your Marketing Efforts - OneLeg","isPartOf":{"@id":"https:\/\/zeromarketingwaste.com\/#website"},"datePublished":"2021-10-28T19:55:19+00:00","dateModified":"2022-07-14T18:37:18+00:00","breadcrumb":{"@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeromarketingwaste.com\/how-moneyball-can-improve-your-marketing-efforts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeromarketingwaste.com\/"},{"@type":"ListItem","position":2,"name":"How Moneyball Can Improve Your Marketing Efforts"}]},{"@type":"WebSite","@id":"https:\/\/zeromarketingwaste.com\/#website","url":"https:\/\/zeromarketingwaste.com\/","name":"OneLeg","description":"How Effective Is Your Customer Experience?","publisher":{"@id":"https:\/\/zeromarketingwaste.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeromarketingwaste.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zeromarketingwaste.com\/#organization","name":"OneLeg","url":"https:\/\/zeromarketingwaste.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeromarketingwaste.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/06\/Logo.png?fit=186%2C114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/06\/Logo.png?fit=186%2C114&ssl=1","width":186,"height":114,"caption":"OneLeg"},"image":{"@id":"https:\/\/zeromarketingwaste.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/dca7988638492f3e33ea072a537cd1c8","name":"chuckturack","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeromarketingwaste.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4985ee84e37ff8e51e0e70569bd172ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4985ee84e37ff8e51e0e70569bd172ee?s=96&d=mm&r=g","caption":"chuckturack"},"url":"https:\/\/zeromarketingwaste.com\/author\/chuckturack\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/thum_HOW-MONEYBALL-CAN-IMPROVE-YOUR-MAKETING-EFFORTS-THUMBNAIL.png?fit=1667%2C1668&ssl=1","_links":{"self":[{"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/posts\/1269"}],"collection":[{"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":0,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/media\/3649"}],"wp:attachment":[{"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeromarketingwaste.com\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}