{"id":1246,"date":"2021-10-20T16:28:46","date_gmt":"2021-10-20T16:28:46","guid":{"rendered":"https:\/\/zeronarketistg.wpengine.com\/?p=1246"},"modified":"2022-07-14T18:38:13","modified_gmt":"2022-07-14T18:38:13","slug":"our-take-on-quantity-vs-quality","status":"publish","type":"post","link":"https:\/\/zeromarketingwaste.com\/our-take-on-quantity-vs-quality\/","title":{"rendered":"Our take on Quantity vs Quality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1246\" data-post-id=\"1246\" data-obj-id=\"1246\" class=\"elementor elementor-1246 dce-elementor-post-1246\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-overlay-color=\"#000000\" data-dce-background-image-url=\"https:\/\/zeromarketingwaste.com\/wp-content\/uploads\/2021\/10\/chess.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1db01da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db01da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00d70b\" data-id=\"a00d70b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c82412 elementor-widget elementor-widget-heading\" data-id=\"2c82412\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Debate Rages On: Our take on Quantity vs. Quality<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8d3bc elementor-widget elementor-widget-text-editor\" data-id=\"6a8d3bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ask just about any business owner\u2014especially those in the home improvement industry\u2014whether they want more or better leads and almost always you will get some variation of \u201cI need both\u201d.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6085a9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c6085a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/calendly.com\/1leg\/vicsun?month=2021-10\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Conversation With Our Team<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd56c6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd56c6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc73f2a\" data-id=\"cc73f2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30aa8a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30aa8a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-981eb2c\" data-id=\"981eb2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a825675 elementor-widget elementor-widget-text-editor\" data-id=\"a825675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The inherent problem is that often owners don\u2019t have the patience or resources to commit to marketing programs that allow for both. So, agencies are tasked with producing \u201cstuff\u201d that will \u201cget their name out there\u201d in-front of potential customer instead of having a plan to use an omni-channel approach\u2014hitting potential customers where they live and where they shop. It\u2019s about relationship-building, not just sending out ads and coupons.<\/p><p>The \u201cQuantity vs. Quality\u201d argument has been around for a long, long time. While there are some businesses that thrive on a high-quantity of leads with low conversion rates, our contention is most businesses would do better with less, but much better leads.<\/p><p>With regards to marketing and sales, the smart\u00a0business owner\u00a0or executive will opt for quality\u00a0over quantity every time.\u00a0\u00a0It\u2019s actually less expensive in the long run. Look at it this way, the costs associated with 100 leads with low-buying intent are much higher than 10 leads with high-buying intent.<\/p><p>The better <a href=\"https:\/\/zeromarketingwaste.com\/\">the quality of your marketing campaigns<\/a>, leads, and customers,\u00a0the better your results will be and the likelihood your business and reputation will grow and last. It\u2019s a forward-looking, long-term strategy that builds customer relationships instead of just making transactions\u2014it\u2019s also the way to build a generational business you can pass down to your children or sell-off to fund a healthy retirement.<\/p><p>Focusing on quality should be foundational for any business and extend from the design of the website to the latest product\u00a0or service offering. The quality vs. quantity debate can be relevant to every aspect of your business. Do you want to\u202foptimize your sales processes, marketing efforts,\u202femployee happiness\u202fand every other attribute of your business?\u00a0Of course,\u00a0you do.<\/p><p>Here are\u00a0four components of marketing you should\u00a0focus on doing better,\u00a0rather than just\u00a0doing more.\u00a0<\/p><h4><strong>CONTENT<\/strong><\/h4><p>This can be used in many areas of life, but think about taking more time to create less. Really think about what it is you\u2019re trying to convey as a brand. Don\u2019t content-bomb or speak at or down to your customers. Create a conversation with them.<\/p><p>Don\u2019t just tell prospective customers about your products and services, tell them about you and why you\u2019re in the business you\u2019re in.<\/p><p>We\u2019re not sure who originally said it, but one of team member\u2019s sales managers once told him \u201call things being equal, people buy from people. All things being unequal, people still buy from people\u201d. It\u2019s about creating a relationship and giving customers not only the information they need to make an informed decision, but the \u201cfeeling\u201d that they\u2019re making the right choice buying from you.<\/p><h4><strong>ACTIVITY<\/strong><\/h4><p>Whether social media or live events, take the time to be strategic and thoughtful\u2014and most importantly, be consistent. It\u2019s estimated that you are hit with more than 5,000 ads and marketing messages each day, and the vast majority of it doesn\u2019t resonate because it quite literally is noise.<\/p><p>Take a bit more time to generate less\u2014your customers want to engage with things they find truly interesting (aligned to who they are and what they value). Have fun with it. This will invoke trust in your brand as you\u2019ll be seen as authentic, giving people that good feeling about doing business with you.<\/p><p>Instead of just doing things to do them and tick a box, think about what you want to convey as your business\u2019 personality. How do you want people to view your business? Then make a plan and stick with it.<\/p><h4><strong>LEADS<\/strong><\/h4><p>A large number of leads make owners \u201cfeel\u201d good, but it\u2019s often a short-lived sugar-high, unless they\u2019re able to convert on those leads. Even then, the way those conversions happen could do damage to their brand long-term if not handled like a relationship in which there is mutual benefit.<\/p><p>Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. We\u2019ve all heard the Sales Director or the CEO say: \u201cThe more leads we have, the higher the chance that some of them convert into actual sales.\u201d<\/p><p>That couldn\u2019t be a more outdated mindset. A recent study by The Marketing Institute showed that more than 70% of marketers believe that if you want to increase the quantity of leads coming into your campaign, focus on increasing the quality of the leads by having better creative, messaging, targeting and CTAs.<\/p><p>Ultimately, we understand that it\u2019s aspirational to seek quality over quantity. But, we also know that given the right mindset, resources and time, it\u2019s a proven strategy that will help your business flourish.<\/p><p>The time you take to think about your customer\u2019s needs will pay-off in better posts, which will lead to better interaction, which will lead to a relationship with your customers, which will lead to better results for your business. It\u2019s not an overnight thing, but it works.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-958c309\" data-id=\"958c309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf219d9 elementor-widget elementor-widget-heading\" data-id=\"bf219d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign Up For <br>Tips & Tricks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719310b elementor-widget elementor-widget-template\" data-id=\"719310b\" 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