{"id":3615,"date":"2022-07-07T17:18:22","date_gmt":"2022-07-07T17:18:22","guid":{"rendered":"https:\/\/zeronarketistg.wpengine.com\/?page_id=3615"},"modified":"2022-07-07T17:21:46","modified_gmt":"2022-07-07T17:21:46","slug":"dormeo","status":"publish","type":"page","link":"https:\/\/zeromarketingwaste.com\/case-studies\/dormeo\/","title":{"rendered":"Dormeo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3615\" data-post-id=\"3615\" data-obj-id=\"3615\" class=\"elementor elementor-3615 dce-elementor-post-3615\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14eae19 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"14eae19\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3c215a\" data-id=\"c3c215a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2c057 elementor-widget elementor-widget-heading\" data-id=\"6d2c057\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">CASE STUDY \u2013 Dormeo (Social Selling)\n\n\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ea7f96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ea7f96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b1c750\" data-id=\"5b1c750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ffc805 elementor-widget elementor-widget-text-editor\" data-id=\"0ffc805\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><b>CHALLENGE<\/b><\/h3><p>Dormeo is in a highly competitive market (D2C mattress and Mattress Toppers). Under new leadership more than a year ago, the marketing and sales team have worked hard to solidify their market position\u2014and have done so successfully. But after the holidays, they found they were throwing more money into marketing to sell the same amount of product. Their MER had stagnated and began a slow decline to level off at a 2X of marketing ad spend. The CEO mandated to his team they needed to broaden their efforts, and this is where OneLeg came in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ada96df\" data-id=\"ada96df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfc914d bdt-skin-fedara-style-center elementor-widget elementor-widget-bdt-custom-gallery\" data-id=\"cfc914d\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"bdt-custom-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bdt-custom-gallery-cfc914d\" class=\"bdt-custom-gallery bdt-skin-default bdt-grid bdt-grid-small\" data-bdt-lightbox=\"toggle: .bdt-gallery-lightbox-item; animation:slide;\" data-settings=\"{&quot;id&quot;:&quot;#bdt-custom-gallery-cfc914d&quot;,&quot;tiltShow&quot;:false}\" >\n\t\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-2@m\">\n\t\t\t\t<div class=\"bdt-custom-gallery-inner bdt-image-mask\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n        <div class=\"bdt-gallery-thumbnail\">\n           \n            <img src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo1.png?fit=277%2C438&#038;ssl=1\" alt=\"Image #1\">\n\n        <\/div>\n        \t\t<div class=\"bdt-overlay bdt-overlay-default bdt-position-cover bdt-transition-fade\">\n\t\t\t<div class=\"bdt-custom-gallery-content\">\n\t\t\t\t<div class=\"bdt-custom-gallery-content-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t<a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo1.png?fit=277%2C438&amp;ssl=1\" class=\"bdt-gallery-item-link bdt-gallery-lightbox-item\" data-caption=\"Image #1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"bdt-gallery-item-title bdt-transition-slide-top-small\">\n\t\t\tImage #1\t\t<\/h3>\n\t\t\t\t<div class=\"bdt-gallery-item-text bdt-transition-slide-bottom-small\">I am item content. Click edit button to change this text.<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-2@m\">\n\t\t\t\t<div class=\"bdt-custom-gallery-inner bdt-image-mask\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n        <div class=\"bdt-gallery-thumbnail\">\n           \n            <img src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo2.jpg?fit=271%2C437&#038;ssl=1\" alt=\"Image #2\">\n\n        <\/div>\n        \t\t<div class=\"bdt-overlay bdt-overlay-default bdt-position-cover bdt-transition-fade\">\n\t\t\t<div class=\"bdt-custom-gallery-content\">\n\t\t\t\t<div class=\"bdt-custom-gallery-content-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t<a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo2.jpg?fit=271%2C437&amp;ssl=1\" class=\"bdt-gallery-item-link bdt-gallery-lightbox-item\" data-caption=\"Image #2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"bdt-gallery-item-title bdt-transition-slide-top-small\">\n\t\t\tImage #2\t\t<\/h3>\n\t\t\t\t<div class=\"bdt-gallery-item-text bdt-transition-slide-bottom-small\">I am item content. Click edit button to change this text.<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfb85aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfb85aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb89f2e\" data-id=\"eb89f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b2eb8b elementor-widget elementor-widget-text-editor\" data-id=\"0b2eb8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><b>Solution<\/b><\/h3><p>To start, we initiated a quick three-week discovery period to familiarize ourselves with all the advertising and marketing work they were executing. We then provided a recommendation to provide a content heavy earned social media and influencer relations campaign to compliment their Facebook advertising efforts. We supplemented our content efforts with a bespoke video asset development sprint, which saw us create nearly 30-minutes of custom video content which focused on telling the stories of those who used the mattress topper through to those who made the mattress topper, highlighting all the positive aspects of the brand and experience.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c3fcb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c3fcb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b9ffeb\" data-id=\"2b9ffeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0488b0a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0488b0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"738\" height=\"493\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo6.png?fit=738%2C493&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo6.png?w=738&amp;ssl=1 738w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo6.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d5ff2a\" data-id=\"7d5ff2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b78f8e dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0b78f8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"694\" height=\"331\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo7.png?fit=694%2C331&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo7.png?w=694&amp;ssl=1 694w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/dormeo7.png?resize=300%2C143&amp;ssl=1 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43128f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43128f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e4d5e\" data-id=\"62e4d5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f88f55b elementor-widget elementor-widget-text-editor\" data-id=\"f88f55b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Results<\/strong><\/h3><p>Following a steady decline that started in September 2020, OneLeg has helped Dormeo grow from a 2X MER to nearly a 4X MER in the last quarter (2021). Social engagement is up 68 percent and they have grown their influenceable audience by 20+ percent (across platforms) over the previous business quarter. Additionally, we have begun an influencer\/reviews outreach campaign to further reinforce purchasing decisions at the lower stages of the buyer funnel.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \u2013 Dormeo (Social Selling) CHALLENGE Dormeo is in a highly competitive market (D2C mattress and Mattress Toppers). Under new leadership more than a year ago, the marketing and sales team have worked hard to solidify their market position\u2014and have done so successfully. But after the holidays, they found they were throwing more money [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3620,"parent":3564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dormeo - OneLeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromarketingwaste.com\/case-studies\/dormeo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dormeo - OneLeg\" \/>\n<meta property=\"og:description\" content=\"CASE STUDY \u2013 Dormeo (Social Selling) CHALLENGE Dormeo is in a highly competitive market (D2C mattress and Mattress Toppers). Under new leadership more than a year ago, the marketing and sales team have worked hard to solidify their market position\u2014and have done so successfully. 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