{"id":3605,"date":"2022-07-07T17:07:32","date_gmt":"2022-07-07T17:07:32","guid":{"rendered":"https:\/\/zeronarketistg.wpengine.com\/?page_id=3605"},"modified":"2022-07-07T17:14:31","modified_gmt":"2022-07-07T17:14:31","slug":"raise-texas","status":"publish","type":"page","link":"https:\/\/zeromarketingwaste.com\/case-studies\/raise-texas\/","title":{"rendered":"Raise Texas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3605\" data-post-id=\"3605\" data-obj-id=\"3605\" class=\"elementor elementor-3605 dce-elementor-post-3605\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a8df2ca elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"a8df2ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b14e934\" data-id=\"b14e934\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e94ba0 elementor-widget elementor-widget-heading\" data-id=\"1e94ba0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">CASE STUDY \u2013 RAISE TEXAS CHILD TAX CREDIT CAMPAIGN\n\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-881626b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"881626b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bf7db9\" data-id=\"8bf7db9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf93d37 elementor-widget elementor-widget-text-editor\" data-id=\"bf93d37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><b>CHALLENGE<\/b><\/h3><p>In August 2021, not-for-profit RAISE Texas reached out to OneLeg Inc. and asked for a proposal to provide support in developing awareness for the Child Tax Credit through a (primarily) Facebook advertising campaign. Given the importance of the messaging in getting deserving families the support they need and our want to see things holistically, we proposed and they agreed to the following support ahead of a September 2021 launch:\u00a0<\/p><ul><li>Development of a Facebook ad campaign (English and Spanish versions) to create visibility for the Child Tax Credit\u00a0<\/li><li>Advise on how to create some level of correlation\/tracking around engagement\u00a0<\/li><li>Write and distribute a press release to raise awareness for the\u00a0 campaign and the grant from Chase\u00a0Bank<\/li><li>Create a number of ads to A\/B Test visuals and messaging as well as develop a media advisory and pitch to accompany the press release with the intention of securing some supporting media interviews for the September 1, 2021 campaign launch.\u00a0<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05e8106\" data-id=\"05e8106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbba38e bdt-skin-fedara-style-center elementor-widget elementor-widget-bdt-custom-gallery\" data-id=\"cbba38e\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"bdt-custom-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bdt-custom-gallery-cbba38e\" class=\"bdt-custom-gallery bdt-skin-default bdt-grid bdt-grid-small\" data-bdt-lightbox=\"toggle: .bdt-gallery-lightbox-item; animation:slide;\" data-settings=\"{&quot;id&quot;:&quot;#bdt-custom-gallery-cbba38e&quot;,&quot;tiltShow&quot;:false}\" >\n\t\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-1@m\">\n\t\t\t\t<div class=\"bdt-custom-gallery-inner bdt-image-mask\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n        <div class=\"bdt-gallery-thumbnail\">\n           \n            <img src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise1.png?fit=749%2C278&#038;ssl=1\" alt=\"Image #1\">\n\n        <\/div>\n        \t\t<div class=\"bdt-overlay bdt-overlay-default bdt-position-cover bdt-transition-fade\">\n\t\t\t<div class=\"bdt-custom-gallery-content\">\n\t\t\t\t<div class=\"bdt-custom-gallery-content-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t<a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise1.png?fit=749%2C278&amp;ssl=1\" class=\"bdt-gallery-item-link bdt-gallery-lightbox-item\" data-caption=\"Image #1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"bdt-gallery-item-title bdt-transition-slide-top-small\">\n\t\t\tImage #1\t\t<\/h3>\n\t\t\t\t<div class=\"bdt-gallery-item-text bdt-transition-slide-bottom-small\">I am item content. Click edit button to change this text.<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-1@m\">\n\t\t\t\t<div class=\"bdt-custom-gallery-inner bdt-image-mask\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n        <div class=\"bdt-gallery-thumbnail\">\n           \n            <img src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise2.png?fit=391%2C135&#038;ssl=1\" alt=\"Image #2\">\n\n        <\/div>\n        \t\t<div class=\"bdt-overlay bdt-overlay-default bdt-position-cover bdt-transition-fade\">\n\t\t\t<div class=\"bdt-custom-gallery-content\">\n\t\t\t\t<div class=\"bdt-custom-gallery-content-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t<a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise2.png?fit=391%2C135&amp;ssl=1\" class=\"bdt-gallery-item-link bdt-gallery-lightbox-item\" data-caption=\"Image #2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-plus\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"bdt-gallery-item-title bdt-transition-slide-top-small\">\n\t\t\tImage #2\t\t<\/h3>\n\t\t\t\t<div class=\"bdt-gallery-item-text bdt-transition-slide-bottom-small\">I am item content. Click edit button to change this text.<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25e1184 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25e1184\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf65964\" data-id=\"cf65964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e912ce0 elementor-widget elementor-widget-text-editor\" data-id=\"e912ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><b>Approach <\/b><\/h3><p>We developed ads meant to show there was a diversity to the families that might not be getting the full benefit of the Child Tax Credit. We also intentionally wanted to show families that were relatable to our target audience.\u00a0<\/p><p>We created a simple landing page (in English and Spanish) from which to drive ad traffic. As part of this landing page, we also created an FAQ in both English and Spanish. From our landing page, families are able to connect directly via phone with RAISE Texas partners who can help navigate and file the appropriate IRS forms.\u00a0<\/p><p>To supplement our advertising efforts, we also developed a suite of Facebook posts, which were designed to position RAISE Texas as an organization leading the charge in Texas to help get families assistance, as well as tell impactful stories of those families who have received assistance from the Child Tax Credit.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de8745f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de8745f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffee019\" data-id=\"ffee019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91adf16 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"91adf16\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"618\" height=\"345\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise4.png?fit=618%2C345&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise4.png?w=618&amp;ssl=1 618w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise4.png?resize=300%2C167&amp;ssl=1 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14b370f\" data-id=\"14b370f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8490b80 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8490b80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"718\" height=\"489\" src=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise3.png?fit=718%2C489&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise3.png?w=718&amp;ssl=1 718w, https:\/\/i0.wp.com\/zeromarketingwaste.com\/wp-content\/uploads\/2022\/07\/raise3.png?resize=300%2C204&amp;ssl=1 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e28573b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e28573b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0eac0\" data-id=\"5b0eac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c077aaf elementor-widget elementor-widget-text-editor\" data-id=\"c077aaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Results<\/strong><\/h3><p>We launched our initial campaign on September 1, 2021, activating three ad sets (two ads each) to test engagement of a variety of visuals and messaging, and distributed our press release and media pitch.\u00a0Subsequently, we made refinements to the campaign targeting and ads to reflect the findings of our A\/B Test and then set about driving awareness.<\/p><p>In the first two weeks of our campaign, we netted the following:\u00a0<\/p><ul><li>Three media mentions of our launch and website to help families, the most prominent of which was a Fox 26 (Houston) news story: <a href=\"https:\/\/www.fox26houston.com\/news\/havent-received-child-tax-credit-payments-heres-the-fix\">https:\/\/www.fox26houston.com\/news\/havent-received-child-tax-credit-payments-heres-the-fix<\/a><\/li><li>Our Facebook ads have reached more than 175,000 people in Texas and garnered 2300+ clicks, which has resulted in more than 3,500 landing page views<\/li><li>Most importantly, we have seen 400+ clicks on our primary call to action, which is to click a button to automatically call RAISE Texas for assistance. It is estimated that 18-21 percent of those who call qualify for assistance and at an average of $2600 per instance means that $187,000 &#8211; $218,000 returned to the community (on a $15K investment)<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \u2013 RAISE TEXAS CHILD TAX CREDIT CAMPAIGN CHALLENGE In August 2021, not-for-profit RAISE Texas reached out to OneLeg Inc. and asked for a proposal to provide support in developing awareness for the Child Tax Credit through a (primarily) Facebook advertising campaign. Given the importance of the messaging in getting deserving families the support [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3607,"parent":3564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raise Texas - OneLeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromarketingwaste.com\/case-studies\/raise-texas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raise Texas - OneLeg\" \/>\n<meta property=\"og:description\" content=\"CASE STUDY \u2013 RAISE TEXAS CHILD TAX CREDIT CAMPAIGN CHALLENGE In August 2021, not-for-profit RAISE Texas reached out to OneLeg Inc. and asked for a proposal to provide support in developing awareness for the Child Tax Credit through a (primarily) Facebook advertising campaign. 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